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Industry Data Warehouse

The idea behind an industry data warehouse is that a "place" (this place might be virtual) could be created where all of the product information for all of the products in the aftermarket could be stored in standardized format. This way, each product manufacturer would only have to create one version of thier product information rather than one version for Autozone, another version for O'Reilly and a third version for Napa.

The manufacturers would be the "owners" of that data and be in control of how much of this data could be viewed by whom. The IDW would not have any other function and would not compete with the companies who now normalize data or cataloging companies or those companies who translate the data for specific recipients.

By calling this storage "place" virtual, we mean that the data does not actually have to be stored in a single set of servers somewhere. Some of the mfr data may live with the mfr and the IDW would only point at the data location. Other smaller companies may want to actually store their product data on the central data servers. The advantage of this system would be the ease with which those who need the data could access it. The IDW would also tie in to UCCNET so that the big box stores could access all of the product data (to which they have permission) from a single "location". As the industry is currently losing billions of dollars through data inaccuracies and through time lag in getting that data to market, this may be an important step to remedy that situation.

Data Warehouse Map

Here's a video describing the electrical industry's Industry Data Warehouse (IDEA).

For more information about this process, please email danj@digstrat.com or check out The Aftermarket Data Trust website.

 

 

 

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danj@digstrat.com

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