ADS Articles
Foundations
of eMarketing
Updated for 2011, this article lays out the first steps for a successful
eMarketing project. People are complaining that I have given away
the best kept secrets in eMarketing. Might want to check it out.
Cutting
Costs vs. Selling More
Two Leading Consultants Debate Whether Supply-Chain
Technology Brings Greater Returns in Cost Reduction or Increased
Sales. As published in SEMA News, June, 06
Why Data Matters
If Data Is the “Fuel” of Computers,
You Want the Good Stuff Sometimes when those of us who are less
than computer geeks read about supply-chain new technology, it seems
that the people writing about the subject are obsessed with “data.”
The articles all seem to go on endlessly talking about the importance
of full and complete data or about data standards with cryptic acronyms
like PIES and ACES. Why is data so damned important? As published
in SEMA News, June, 06.
DIY
or DIFM
What’s the Best Method for Manufacturers To Get Standard Compliant
Data? As published in SEMA News, June, 06.
Geek-Speak
eGlossary
Knowing the Lingo Is Part of Understanding. As
published in SEMA News, June, 06.
Why
Online Newsrooms Matter
Explore the value of online newsrooms with Tracy Teuscher, The Buzzmaker!
Tracy points out that editors and journalists are frequently looking
for easy to access, comprehensive information. If you provide it
on your website, you're a heck of a lot more likely to be considered
as a source. Tracy also oulines several ways to implement an online
newsroom.
Page Composite, Readability, and the Internet
John Mikelonis, from Ford Muscle compares the rich history of print
and the high quality of print composition to what we find in most
internet publications. He did the layout for this issue of Aftermarket
Quarterly and the difference is phenomenal. Take a look and then
check out Ford Muscle online. Great pub.
Product Data Standards from SEMA News by Dan Jondron
This is an article introducing the concepts of data standards and
outlining the financinal considerations. It was published in SEMA
News, February, 2005.
The INs and OUTs of eCommerce by Dan Jondron
This article talks about recent trends in eCommerce in the Automotive
Aftermarket. It was published in Aftermarket Business (an Advanstar
Publication), February, 2005.
