Recent ADS
Articles
Most
Still Don't Understand eMarketing
Ten Years after the Internet became a popular
medium for consumers and businesses, most Marketing Managers still
don't understand message creation and distribution on the Internet.
What gives?
Cutting
Costs vs. Selling More
Two Leading Consultants Debate Whether
Supply-Chain Technology Brings Greater Returns in Cost Reduction or
Increased Sales. As published in SEMA News, June, 06
Why
Data Matters
If Data Is the “Fuel” of Computers,
You Want the Good Stuff Sometimes when those of us who are less than
computer geeks read about supply-chain new technology, it seems that
the people writing about the subject are obsessed with “data.”
The articles all seem to go on endlessly talking about the importance
of full and complete data or about data standards with cryptic acronyms
like PIES and ACES. Why is data so damned important? As published
in SEMA News, June, 06.
DIY
or DIFM
What’s the Best Method for Manufacturers To Get
Standard Compliant Data? As published in SEMA
News, June, 06.
Geek-Speak
eGlossary
Knowing the Lingo Is Part of Understanding. As
published in SEMA News, June, 06.
Aftermarket Technology Projects Update
There's a Whole Lotta Shakin' Goin On! There's a relentless
move on the part of the entire industry to lower costs and increase
sales by automating business processes. Rich, standards compliant,
accurate product information is the fuel that drives this project.
This article will help to keep you abreast of the latest developments.
Why
Online Newsrooms Matter
Explore the value of online newsrooms with Tracy Teuscher,
The Buzzmaker! Tracy points out that editors and journalists are frequently
looking for easy to access, comprehensive information. If you provide
it on your website, you're a heck of a lot more likely to be considered
as a source. Tracy also oulines several ways to implement an online
newsroom.
PAGE COMPOSITE, READABILITY, AND THE INTERNET
John Mikelonis, from Ford Muscle compares the rich history of print
and the high quality of print composition to what we find in most
internet publications. He did the layout for this issue of Aftermarket
Quarterly and the difference is phenomenal. Take a look and then check
out Ford Muscle online. Great pub. .
Foundations
of eMarketing
This is the August '05 issue of Aftermarketing Quarterly,
our email newsletter. Folks are complaining that I have given away
the best kept secrets in eMarketing in this issue. Might want to check
it out.
Pay Per Click Webinar for SEMA
This webinar covered "Take it Home and Use it"
best practices for Pay Per Click campaigns. You can access audio and
video
here on the
SEMA website. Or read the article by clicking on the title above.
Product Data Standards from SEMA News by Dan
Jondron This is an article introducing
the concepts of data standards and outlining the financinal considerations.
It was published in SEMA News, February, 2005.
The INs and OUTs of eCommerce by Dan Jondron
This article talks about recent trends in eCommerce
in the Automotive Aftermarket. It was published in Aftermarket Business
(an Advanstar Publication), February, 2005.
