eMarketing
Topics
Here
are some elements you may want to consider, as well as some sources
of additional information.
Foundations
of eMarketing
Updated for 2011, this article lays out the first steps for a successful
eMarketing project. People are complaining that I have given away
the best kept secrets in eMarketing. Might want to check it out.
Why
Online Newsrooms Matter
Explore the value of online newsrooms with Tracy Teuscher, The Buzzmaker!
Tracy points out that editors and journalists are frequently looking
for easy to access, comprehensive information. If you provide it
on your website, you're a heck of a lot more likely to be considered
as a source. Tracy also oulines several ways to implement an online
newsroom.
Page Composite, Readability, and the Internet
John Mikelonis, from Ford Muscle compares the rich history of print
and the high quality of print composition to what we find in most
internet publications. He did the layout for this issue of Aftermarket
Quarterly and the difference is phenomenal. Take a look and then
check out Ford Muscle online. Great pub.
Coming
Soon
Exanding the Keyword Master Spreadsheet to Track Critical eBusiness
Metrics
Pay Per Click Tricks
